A mix of product, strategy and AI-enabled experiments — built with curiosity.
SME owners spend hours per week on content creation with minimal ROI. I identified this gap through user research, then designed and shipped an AI-assisted SaaS platform that automates social media post generation — from concept to live product in under 3 months. Sole founder: product strategy, UX, tech stack, go-to-market.
"AI content platform for SMEs — from problem to live product."
Designed and shipped a fully functional habit and motivation app with auth, subscriptions, gamification and AI-supported workflows. Owned the entire product lifecycle: user research, UX, development, payment integration and launch. Built to validate whether engagement loops actually change behaviour — not just track it.
"Habit & motivation app — full product lifecycle, solo."
Analysed the end-to-end digital advisory journey at Raiffeisenbank Rigi for families aged 30–45. Identified that digital touchpoints (website, newsletter, social media) were informative but failed to guide users toward personal advisory sessions — the bank's core conversion goal. Mapped the journey across locally controllable channels, diagnosed drop-off points at key transitions, and developed a prioritised UX concept including contextual CTAs, a newsletter activation sequence, and a gamified Finanz-Check. Delivered as a strategic UX project plan with KPI framework and 12-month roadmap — following the THINK · MAKE · CHECK approach.
"From digital first contact to personal advisory — closing the conversion gap."
Full brand identity launch for a newly founded planning studio: logo, stationery, brochure, photography, web design and development. Delivered a coherent design system from scratch — on brief, on time, with measurable recognition value at market entry.
"Brand launch — end-to-end, zero to recognition."
Developed the creative concept for the 125-year anniversary of Raiffeisenbank Rigi. End-to-end ownership: project lead, concept, research, photography, editing, design, budget and post-production. Turned a historic milestone into a visual team story that lived beyond the campaign.
"Campaign concept — from idea to out-of-home."
