Anja Lübben — UX strategist &
AI product builder.
15+ years at the intersection of digital marketing, brand and human-centered design. Today I lead omnichannel customer experiences at a Swiss bank, run my own studio at creation gmbh, and ship AI-enabled products as a solo founder.
Four principles I bring to every product and team.
Every pixel earns its place by serving a clear user and business outcome.
I use AI to amplify human creativity — not to replace the thinking behind it.
Small, real, tested releases beat polished decks. Always.
I move fast across disciplines — banking, brand, code, music, sport.
A career built across brand, code and customer experience.
- Designs end-to-end customer journeys across digital and personal banking touchpoints.
- Leads campaign management, corporate design, social media, video, audio and POS.
- Bridges marketing strategy with UX thinking to make financial topics human and accessible.
- Works with Adobe Experience Manager (AEM) for digital content and web management.
- Runs a solo studio shipping web, brand and AI-enabled digital products for SMB and culture clients.
- Built and launched 3 AI products end-to-end — from problem framing to production with Claude, Supabase, Lovable & Stripe.
- Owns the full loop: research, concept, UX, visual design, build, launch and iteration.
- Webmaster, IT support and product photography for an industrial Swiss SME.
- Designed and shipped websites, brochures and brand collateral.
- 4-year Swiss vocational training across design, web, IT and business.
- Combined with Berufsmatura — the Swiss commercial maturity diploma.
Unexpected plot twists.
The less official version of my career journey — the parts that didn't make it onto the polished LinkedIn timeline.
Mostly harmless. Slightly more honest.
From research to shipped product.
Always learning.
Three tongues.
Volleyball coach and player. Music as a creative reset. Curious about anything that lives at the intersection of people, technology and craft.
Let's build something meaningful.
Open for collaborations in UX strategy, AI products and digital experience design.