I started in marketing. Then accidentally fell in love with UX, AI and digital products.
Building digital experiences and AI-powered products — and probably overthinking most of them. Somewhere between strategy, creativity and pressing publish a little too early. Built in Switzerland, therefore slightly overthinking everything.
Before you scroll — 90 seconds to see if we think alike.
This was never the plan.
I never planned to build apps, work with AI tools or obsess over customer journeys. I started in communication and marketing — calm, structured, mostly predictable.
Then curiosity slowly took over. One small experiment turned into a side project. The side project turned into shipping something real. And somewhere between a Figma file at 11pm and a Stripe integration at 1am, this became the thing I do.
Still figuring it out. Still slightly surprised it works. Still pressing publish anyway.
- 01Launching an app with real payment integrations.↗
- 02Discussing AI workflows with enterprise professionals.↗
- 03Becoming weirdly passionate about UX transition points.↗
- 04Building side projects during evenings, weekends and vacations.↗
- 05Realizing comfort zones are massively overrated.↗
- 06Learning backend concepts while trying to ‘just build a small app’.↗
- 07Coaching a volleyball team and noticing it teaches me product thinking.↗
- 08Catching imposter syndrome — and pressing publish anyway.↗
None of this was on the plan. All of it ended up shaping the work.
Always learning. Always building.
A snapshot of the topics, ideas and questions that currently shape how I think and work. Tap any row to expand.
How AI reshapes onboarding, support and personalization.Where AI quietly makes products better — smarter onboarding, contextual support, personalization that respects the user instead of overwhelming them.
Designing systems that motivate without manipulating.Streaks, duels, micro-rewards — used to support real goals (health, learning, comebacks), not to extract engagement.
From feature lists to outcomes that matter.Defining the smallest version of a product that proves the idea, then iterating on the things users actually return for.
Practical, scalable AI for small teams.How small businesses can plug AI into content, marketing and ops without needing a tech team — the core idea behind EndlichSichtbar.
Research, journeys and decisions that shape products.Connecting user research, business objectives and design decisions into a coherent strategy that teams can actually execute.
Turning interest into meaningful engagement.What happens between 'interested' and 'active user' — onboarding, communication and the journeys that close that gap.
Where interfaces, AI and emotion meet.Interfaces are getting softer, more conversational and more intelligent — and the emotional layer matters more than ever.