From content generation to UX research synthesis — AI is integrated where it adds leverage, never where it replaces craft or judgment.

Lovable, Figma and AI tools let me move from rough sketch to working prototype in a single session — so decisions are based on something real.

Every feature earns its place by tying back to a user goal and a business outcome. Less feature lists, more meaningful behavior change.

I align tone, visuals and timing across channels so brand and product feel like the same conversation — wherever it happens.

Behaviour design, motivation loops and gentle gamification — used where they help people stay consistent with what matters to them.

I love the loop between thinking and doing: writing the strategy and then helping ship the first version of it the same week.

Most problems aren't UX problems or business problems — they're both. I enjoy reframing them until a simple, elegant path appears.