A Swiss digital professional at the intersection of strategy, creativity and technology.
Anja Lübben brings 15+ years of experience across digital marketing, brand communication and customer experienceCustomer JourneyMost companies still underestimate the transition points. — combined with hands-on AIAIAI does not magically fix bad experiences. Reality: 20% AI · 30% debugging · 50% ‘why is this suddenly broken?’ product development. She has built and shipped three AI-enabled digital products as a solo founder, applying user research, agile thinking and modern tech stacks (Claude, Supabase, Lovable, Stripe) to real business problems.
She currently leads marketing and communication at Raiffeisenbank Rigi, where she designs customer journeys across digital and personal channels. Alongside this, she runs her own studio at creation gmbh (founded 2015) and is completing a CAS in UXUXGood UX feels invisible. Management at HSLU (started 2026, in progress) — the module UX Strategy & Operations has already been completed successfully, with a continued focus on AI-enabled experiences and product strategyProduct ThinkingShipping beats endless planning..
Still believes great digital experiences work like good volleyball teams: communication, timing and trust.
Started in marketing. Accidentally became obsessed with UX, AI and digital products — and never quite recovered. Swiss precision meets chaotic AI experimentation.
